AI can resurrect Mick Jagger. It still can't think of anything to do with him.
Two big AI videos landed within a month of each other. Both are technically impressive. Both have the same problem: the idea stopped at "what if we could".
Play itYouTubeIn December 2025 Fatboy Slim put out "Satisfaction Skank" with the Rolling Stones, directed by Tom Furse: Norman Cook DJing next to an AI-resurrected young Jagger and Richards in a fantasy mid-sixties Los Angeles club. A month earlier, Josman's "Spotlights", directed by Marius Gonzalez for DIVISION, did something structurally identical with an AI Tupac and an AI Kurt Cobain at a high-society party.
Here is the commissioner, John Hassay, on the Fatboy Slim one:
Ai is at it's best imagining things we'd have loved to actually happen and I don't think there's a better way of putting this one off band together.
We are quoting the commissioner rather than the director deliberately, because that sentence is the honest statement of what these videos are for. The pitch is the output. "Imagine if these people were in a room" is the concept, fully expressed, and then the tool renders it.
The problem is not the technology
It is that resurrection is the least interesting thing you can do with a machine that can generate anything. Every one of these videos reaches for the same move: a dead famous person, rendered plausibly, doing roughly what they did when alive. It is the visual equivalent of a hologram tour.
Compare it with what Chris Turner did to a Suede performance by filming a CRT until the signal collapsed. One of those has an idea about images in it. The other has an idea about celebrities.
One note on sourcing, since it matters here: the phrase "poetic glitches of the machine" has been quoted around the Josman video as though the director said it. He did not. It is Promonews' own editorial description. We could not find a director interview for that video at all.
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